Hereís the thing - itís often nothing to do with the quality of the core product. It doesnít even necessarily relate to the number of new users that advertising delivers to the front door. No, a lot of the time itís about what happens after all of that - in the app itself.
What really counts is getting users engaged, and driving true retention and revenue from those users over time. And whilst the quality of your app will have something to say about that, your success against those metrics will also depend on how effective your mobile marketing campaigns are.
Download this white paper to find out 7 things you need to be doing to get your users engaged, and driving true retention and revenue.