If businesses are to thrive in today’s economy, then ?nding and re-taining quali?ed employees must be a top priority. Frequent turnover can damage a company’s productivity, negatively affect employee morale, increase costs, and damage overall organizational perfor-mance. Conversely, retaining skilled workers who are committed to the company’s success, who feel a sense of ownership and satisfac-tion with their jobs, and who contribute the exceptional effort that delights customers, creates true competitive advantages. Those powerful payoffs make employee retention a compelling imperative for the leaders of small and medium?sized businesses.
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