Published By: Skillsoft
Published Date: Oct 01, 2013
Learning is critical to enabling business strategy, from onboarding new hires to developing future leaders, to educating channel partners and customers. This study, based on responses collected from 185 organizations between July and September 2013, looks at how organizations connect learning to business priorities, create development programs that impact every stage of the employee lifecycle and utilize technology to support learning initiatives. It also examines the business impact of building learning capability and running effective learning programs. Research conducted by Aberdeen Group and brought to you thanks to Skillsoft.
Published By: Jobvite
Published Date: Oct 21, 2013
This year’s results delve into how recruiters are leveraging social recruiting in addition to whether or not they are using it. Much like marketers, recruiters use social networks as part of a multi-channel strategy to find leads and nurture them to hire. Just as the days of “rented attention” and “one size fits all” campaigns are over in the marketing and advertising worlds, recruiters now focus on building their own talent pool and appealing to candidates’ individual preferences.
Published By: BambooHR
Published Date: Feb 06, 2018
Workplace distractions are a natural part of any work environment, no matter what industry you’re in. But they come in many forms. Do you think employees waste the most time surfing social media and shopping online? Think again.
We’ve surveyed over 1,000 full-time employees to discover the most common workplace distractions, which employees are distracted the most, whether distractions help or hinder productivity, and how employees manage their time with distractions.
In today’s digital workplace, you may see an armada of potential distractions, from text messages and online errands to chat channels and personal emails. Indeed, we have never seen a more distracting work environment than what exists today. But what you might not guess is that employees today spend more time on traditional distractions like small talk and snack breaks than on digital distractions like cat videos or online shopping.
What’s more, the people you trust to set a good example and run the company might actu
Employers want to recruit and hire the best talent in their industry. But what if your organization’s internal processes aren’t set up to support efficient and effective hiring? If HR lacks the support they need for screening, hiring, administration, and reporting, they may end up making poor hiring decisions — decisions that could impact your organization’s bottom line.
Traditional recruiting channels and strategies may no longer yield the necessary talent. HR needs a way to better manage the company’s openings, candidates, and reporting requirements to reduce the rate and cost of bad hires.
Good analysis and benchmarking of hotline data helps organizations answer crucial questions about their ethics and compliance program, including:
• Does our culture support employees who raise concerns?
• Are our communications with employees reaching the intended audiences and having the desired effect?
• Are our investigations thorough and effective?
• Do we need more training?
• Do we need to review or update our policies?
• Do employees know about our reporting channels?
Comparing internal data year over year to help answer these questions is important. But getting a broader perspective on how your performance matches up to industry norms is critical.
To help, each year NAVEX Global takes anonymized data collected through our hotline and incident management systems and creates this report.
For each benchmark provided in this report, you will find:
• A description of the benchmark
• Instructions on how to calculate the benchmark
• 2016 combined data for all industries in the N
Managing employee experiences is not about pinpointing a single event or moment. People leaders need the ability to collect feedback at every moment that matters and take action to close experience gaps. With Employee Experience Management solutions from SAP, you can use a wide range of employee listening mechanisms across a variety of engagement channels to create a “digital open door.”
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable.
At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing.
Let’s just get to the core of the issue: The customer experience (CX) is broken.
Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want.
How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making?
Simple. They can’t.
In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint
Can your technology do all this?
Let’s look into that.
Today’s consumers are demanding: They have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy-to-use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.
Published By: ToneTag
Published Date: Nov 14, 2019
It’s critical for BFSI and fintech firms in APAC to enable frictionless payments to win the customer experience war.
Making it easier and more intuitive for customers to make payments opens new revenue channels for BFSI and fintech, increases customer loyalty, and attracts more merchants.
That’s why more APAC’s BFSI and fintech innovators are adopting data-over-sound technology.
This technology allows customers to make mobile payments using sound to communicate with payment devices like credit card readers, or other phones.
It is also flexible: It can transform any device with a speaker or a microphone into a payment device. This includes ATMs, food kiosks, etc. The benefit? BFSI and fintech firms can re-use existing assets, driving down innovation cost.
Plus, it doesn’t require the Internet, and works even on feature phones. This makes it ideal to acquire customers in rural and semi-rural markets.
Inside This Guide:
• The top 5 ways BFSI and fintech firms are using data-over-
Omnichannel is one of those words everyone
uses, but few use correctly. It’s not another word for
multichannel. It’s a different state of existence.
In our experience, multichannel is the ability to interact
with customers across many different channels, but
not necessarily in a cohesive fashion. As new channels
become available, they are “bolted on” to existing
customer experience infrastructure such as CRM
or customer support systems. Too frequently, the
management of these channels becomes siloed (web
versus in-store sales, for example). The effect of this from
the customer experience standpoint can be disjointed
and jarring. For example, the resolution of an issue
following a customer conversation with an associate
in the contact center may not be reflected when the
customer goes online or into a store.
Yet the ability to offer multichannel service experience is
table stakes for today’s business. If you’re not available in
the channels where customers want you to be, you cease
The proliferation of communications channels has set expectations around cost and productivity
benefits. Unified Communications (UC) is proffered as a way of helping bring them all together, but
companies struggle to justify the business case for it. Against this background, how important is UC as an approach to streamlining communications, and how can businesses exploit it?
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
Published By: Marketo
Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.
New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.
Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:
How to identify, prioritize, and profile the right accounts
Creating a winning ABM strategy
Creating the right content
Which channels to leverage and how to coordinate them
How to measure, analyse & optimize ABM campaigns
What an ABM strategy that spans the entire customer lifecycle looks like in action
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
Published By: Marketo
Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device.
Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to:
understand your customer journey
align your organizational structure to support your omni-channel strategy
coordinate your channels
choose the right tools
Published By: StrongMail
Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Published By: StrongMail
Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Published By: Cantaloupe
Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)