If you’re planning to sell products and services to today’s fast-moving global consumers, there’s no way around it—you need a website. And to make sure that website delivers an experience that fuels conversions and revenue, testing and optimization are crucial.
There are lots of different ways to test your website. However, while some tests will help you optimize, others will just take up your time and give nothing useful back in return.
This guide will show you how to build and run the right kind of website test and decode the results to get the answers you need.
Live Chat software can help you to increase online sales conversions and customer service productivity - if you use it correctly. To maximize your live chat ROI it's important to select the right live chat vendor. This PDF provides some essential tips that you should consider in making the best selection.
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement.
Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is.
Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
Published By: Uberflip
Published Date: Dec 20, 2018
In today’s world, marketers know that producing content isn’t enough. If they’re going to continue to make an investment in creating content, they need to do more to ensure it performs. We’ve long since known that combining content with a remarkable experience will allow it to reach its full potential, and allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you’ve ever wondered why you should care about content experience, and wanted something a little more concrete than a few anecdotes from marketers, or third-party stats, then look no further.
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including:
How leaders in finance do it right
Increasing engagement with mobile-optimized forms and signatures
Ensuring enrollment is compliant and builds trust
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
Here's how you can win with cross-channel marketing
Marketers from Australia share real results they've generated from cross-channel platforms.
As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing.
2) NRMA generated $5 million in incremental revenue
3) Dymocks Tripled Open and Click Rates
4) PETstock improved sales conversions by 13%
5) Here's everything you need to know. Download now
This white paper will describe the main problems merchants face when it comes to customer conversions and payment acceptance, and suggest solutions that will enable you to increase your conversion rate.
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
Published By: Emarsys
Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
Published By: Sitecore
Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
This report is intended to serve as a guide to an effective digital banking conversion/change management plan. From your initial kickoff meeting to post-launch, you’ll learn about the key components required for success. The framework is the result of interviews with Q2 personnel who have been personally involved in thousands of hours of digital banking conversions, across hundreds of FIs, with every major core banking system on the market over the course of the past twenty years.
Field redesigns point the way to next-generation machines. This paper includes case studies showing how conversions from roller chain or gears to synchronous belt drives improved performance while saving maintenance and replacement costs.
Published By: Attunity
Published Date: Feb 12, 2019
Read this technical whitepaper to learn how data architects and DBAs can avoid the struggle of complex scripting for Kafka in modern data environments. You’ll also gain tips on how to avoid the time-consuming hassle of manually configuring data producers and data type conversions. Specifically, this paper will guide you on how to overcome these challenges by leveraging innovative technology such as Attunity Replicate. The solution can easily integrate source metadata and schema changes for automated configuration real-time data feeds and best practices.
Published By: Salsify
Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact.
This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf.
You will learn:
How to think creatively about the most relevant enhanced content to include in your story
How to scale your brand content across your most important retailer sites, including Amazon and Walmart
How to measure the most important KPIs to communicate the impact of rich media
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
Published By: Uberall
Published Date: Apr 12, 2019
Le store locator est une fonctionnalité incontournable de votre stratégie Web-to-Store : il convertit efficacement vos recherches en ligne en ventes hors ligne. Et bien qu’il puisse sembler être un outil relativement simple et fonctionnel, plusieurs facteurs peuvent littéralement révolutionner l’expérience utilisateur et démultiplier vos conversions. Uberall vous donne les clés d’un store locator optimisé : pour que vos clients vous trouvent - à chaque fois.