This programme presents an outstanding management development opportunity for senior leaders. It offers the maximum personal and business benefit from a minimum investment of time at a management school renowned for its practical approach.
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
This flagship programme presents an outstanding executive development opportunity for senior leaders. It ensures wide ranging and thorough reflection upon your contribution as a strategic leader and the opportunity to develop a refreshed external perspective on your business.