Published By: Jobvite
Published Date: Oct 21, 2013
This year’s results delve into how recruiters are leveraging social recruiting in addition to whether or not they are using it. Much like marketers, recruiters use social networks as part of a multi-channel strategy to find leads and nurture them to hire. Just as the days of “rented attention” and “one size fits all” campaigns are over in the marketing and advertising worlds, recruiters now focus on building their own talent pool and appealing to candidates’ individual preferences.
Published By: PayScale
Published Date: Feb 14, 2017
See what 7,700 respondents said about comp in 2017.
In talent, like marketing, perception is everything. If your employees don’t know that you source data carefully, ethically; if they don’t know that you have built a market-based pay structure; if they don’t know that you target the 65th percentile for most jobs, how can you get credit for those choices? You can’t.
Whether you’re hoping to see what’s happening in incentive compensation — are bonuses being given more frequently? Or whether you just want to know who’s deviating from the tired old 3 percent formula — PayScale's eighth annual Compensation Best Practices Report will help you make compensation a more powerful tool at your organization to help connect rewarding your teams with building success into your culture.
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance.
H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
To successfully navigate workforce transformation, you need to consider both IT and end-user needs. Upgrading your hardware, and “right-sizing” it to fit your workforce only solves half the issue. On this video meetup we discuss the logistics, both operational and security that you’ll need to consider when managing your organization’s PC lifecycle, as well as how Dell can help get you there. This panel includes, Ian Haynes, Product Marketing Manager for Dell EMC and Jason Christensen, Dell EMC Product Development Manager.
Intel Inside®. Powerful Productivity Outside.
Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
In this six-step guide, we aim to help you solve your data challenges to prepare for advanced analytics, cognitive computing, machine learning and the resulting benefits of AI. We’ll show you how to get your data house in order, scale beyond the proof of concept stage, and develop an agile approach to data management. By continually repeating the steps in this guide, you’ll sharpen your data and shape it into a truly transformational business asset. You’ll be able to overcome some of the most common business problems, and work toward making positive changes:
• Improve customer satisfaction
• Reduce equipment outages
• Increase marketing campaign ROI
• Minimize fraud loss
• Improve employee retention
• Increase accuracy for financial forecasts
Trader Interactive provides marketing services and technology solutions to
customers across seven verticals. Their customer support team was bogged
down with associating support requests with the appropriate cases in
Salesforce, and they needed a solution to streamline their work. Now, the
customer support team enjoys Gmail integration with Salesforce, and the
sales team takes advantage of multi-step campaigns, email tracking, and
much more. Overall, they’ve been able to work more efficiently and provide
better value to their customers. Let’s check out their story.
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time.IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly.The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
Does the future of digital trust lie in artificial intelligence (AI)?
Join the conversation between Valerie Bradford, product marketing manager at IBM Security, and Andras Cser, vice president and principal analyst serving security and risk professionals at Forrester, to discover how AI is changing the landscape of digital identity.
Understand how AI is helping organizations respond to current changes in the threat landscape.
Examine how companies are using AI to establish trust in digital identities.
Hear how AI is changing the end-to-end customer journey by improving the digital experience.
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about today’s group dynamics.
Published By: Bluecore
Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns,
these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in
order to send more customized and timely messages.
To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
Published By: UNiDAYS
Published Date: May 21, 2018
Already reshaping politics and the workforce – not to mention the commercial world – Gen Z is an economic force to be reckoned with. Read up on the retail trends they’re instigating in this new report. And get a jump on the competition.
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
Como resultado, debe encontrar la forma de cuantificar las métricas que de verdad importan, es decir, el compromiso, la lealtad y la satisfacción. Asimismo, es fundamental que iguale el nivel de agilidad con el de calidad, lo que convierte el rendimiento de las aplicaciones en una prioridad para todos los departamentos: desde el comercial hasta el de marketing, pasando por el de TI. Por último, debe preparar a su empresa para el futuro mediante la rápida adopción de las últimas tecnologías e innovaciones, que satisfarán y superarán las expectativas de los clientes.
A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Published By: Marketo
Published Date: Jun 04, 2018
Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.
Published By: Marketo
Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time.
The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message.
Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Sitecore
Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Published By: Sitecore
Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.