Published By: Jobvite
Published Date: Oct 21, 2013
This year’s results delve into how recruiters are leveraging social recruiting in addition to whether or not they are using it. Much like marketers, recruiters use social networks as part of a multi-channel strategy to find leads and nurture them to hire. Just as the days of “rented attention” and “one size fits all” campaigns are over in the marketing and advertising worlds, recruiters now focus on building their own talent pool and appealing to candidates’ individual preferences.
Published By: PayScale
Published Date: Feb 14, 2017
See what 7,700 respondents said about comp in 2017.
In talent, like marketing, perception is everything. If your employees don’t know that you source data carefully, ethically; if they don’t know that you have built a market-based pay structure; if they don’t know that you target the 65th percentile for most jobs, how can you get credit for those choices? You can’t.
Whether you’re hoping to see what’s happening in incentive compensation — are bonuses being given more frequently? Or whether you just want to know who’s deviating from the tired old 3 percent formula — PayScale's eighth annual Compensation Best Practices Report will help you make compensation a more powerful tool at your organization to help connect rewarding your teams with building success into your culture.
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance.
H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
Published By: Microsoft
Published Date: Apr 05, 2018
Welche Defizite haben Sie in den Bereichen Vertrieb und Marketing, und wie wirken sich diese auf Ihre Leistung aus? In diesem Leitfaden untersuchen wir fünf wichtige Defizite, aufgrund derer Sie möglicherweise Einbußen bei Themen wie Effizienz, Kundennähe, Wachstum und Gewinn verzeichnen. Wir zeigen auf, wie Sie diese Defizite mithilfe einer Transformation Ihres Unternehmens ausgleichen und zugleich Ihr Wachstum fördern können.
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model.
Dell EMC’s Intelligent Automation powered by Intel® Xeon® Platinum processor simplifies the management and maintenance of its PowerEdge server hardware. Designed to drive down the cost and resources associated with server lifecycle management, Intelligent Automation relies on integrated Dell Remote Access Controller(iDRAC) and OpenManage server management soft
Published By: Optimizely
Published Date: Apr 06, 2018
When building websites and applications, too many companies make decisions- on everything from new product features, to look and feel, to marketing campaigns- using subjective opinions rather than hard data.
Companies should conduct online controlled experiments to evaluate their ideas. Potential improvements should be rigorously tested, because large investments can fail to deliver, and some tiny changes can be surprisingly detrimental while have big payoffs.
Published By: Optimizely
Published Date: Apr 06, 2018
Optimizely helps companies better understand and serve their customers.
Every touchpoint with a customer is an opportunity to win that customer’s heart, make them great, and make them better.
By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth.
Optimizely enables you to experiment everywhere—both across the organization and across every interaction you have with a customer. In a company that experiments everywhere, everyone from Marketing to Product Management, Design, Engineering, and the C-Suite can inform their decisions with experiments that engage customers for their reactions.
Published By: Evariant
Published Date: Apr 09, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement.
Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands.
Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
These guidelines explain how participating companies may use Forrester Wave™ research in their sales, marketing, and/or promotional materials. Please note that, in accordance with Forrester’s Citation Policy, a company must either be a current Forrester subscriber or have purchased reprint rights to the evaluation in order to cite from the evaluation or use the Forrester Wave findings in any of its material.
Published By: Uberflip
Published Date: Mar 16, 2018
When it comes to content production, marketers across
the globe can let out a collective “we’ve got this.” Content
marketing is now the cornerstone of most organizations’
marketing strategies. In fact, 91 percent of all B2B companies
use content marketing. And 38 percent of North American
marketers say they expect their content marketing budget
to increase in the next 12 months. We’ve invested heavily in
it because it works.
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time.IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly.The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
The General Data Protection Regulation – or GDPR – is a European
Union (EU) law that protects the rights of individuals with respect to
their data. Adopted as an EU law in April 2016, organizations that hold
data about any resident of the EU must be compliant by May 2018.
With attention-grabbing fines of €20 million or 4% of global annual
turnover, GDPR commands attention at the highest levels. And despite
the “legalese” that compliance suggests brands utilize, the brands that
balance legal compliance with a human approach will turn GDPR to
This white paper provides a series of actions you can take to make
the most of GDPR to both enhance your customer relationships and
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one
to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the
top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator.
This is confirmed by a recent Gartner1
survey, in which 86 percent of participating companies listed customer experience
as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
20% of customers will be responsible for 80% of profit – or
so says The Pareto Principle, also known as the “rule of the
vital few.” So, while marketers are trying hard to increase market
share, they should be equally (or even more) concerned about
nurturing the customer relationships they already have. That
means finding ways to strengthen bonds with your best
customers and figuring out how to turn good customers into
Personalization, truly helpful support, data-driven contextual
marketing, re-engagement strategies, gamification… There’s
an almost overwhelming number of options out there, each
touted as your golden key to an enduring bond with your users.
In the pages that follow, you’ll learn about five strategies to drive
engagement and retention with actionable tips from Selligent
clients – top brands that are at the forefront of creating and
sustaining customer loyalty.
Published By: Sprinklr
Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about:
- Social Advertising Technology
- Content Marketing Platform
- Social Media Management Solutions"
Published By: Sprinklr
Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business.
*This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Published By: Sprinklr
Published Date: Mar 13, 2018
"Complacency is kryptonite for customer care. It’s an evolving organism that requires speed and constant attention, and that’s why it’s imperative to stay up-to-date.
Download for help with handling the complexities of social media, driving engagement, and increasing retention."
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in:
• Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses.
• Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot.
• Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless.
The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
It’s More Difficult Than Ever to Deliver a Five-Star Experience.
To truly capture customer interest and loyalty, your applications and services have to deliver reliable experiences that delight users, scale to support their changing needs and regularly refresh with new innovations.
As a result, you need ways to measure the metrics that really matter, namely: engagement, loyalty and satisfaction. It’s also imperative that you match agility with quality, making application performance a priority goal for everyone—from the business to marketing to IT. Finally, you need to future-proof your business by rapidly adopting the latest technologies and innovations that will meet—and exceed— customers’ expectations.
Como resultado, debe encontrar la forma de cuantificar las métricas que de verdad importan, es decir, el compromiso, la lealtad y la satisfacción. Asimismo, es fundamental que iguale el nivel de agilidad con el de calidad, lo que convierte el rendimiento de las aplicaciones en una prioridad para todos los departamentos: desde el comercial hasta el de marketing, pasando por el de TI. Por último, debe preparar a su empresa para el futuro mediante la rápida adopción de las últimas tecnologías e innovaciones, que satisfarán y superarán las expectativas de los clientes.
Noch nie war es so schwierig, eine überragende Experience zu liefern.
Um wirklich für Interesse bei Kunden sowie für deren Bindung zu sorgen, müssen Ihre Apps und Services eine zuverlässige Experience liefern, auf veränderliche Kundenanforderungen skalieren und regelmäßig Innovationen bringen.
Deshalb brauchen Sie Methoden, um Messdaten zu erheben, die wirklich wichtig sind: Interaktion, Kundentreue und Zufriedenheit. Außerdem ist es wichtig, dass Sie Agilität mit Qualität ergänzen und Application Performance für alle zum obersten Ziel machen – vom Unternehmen über das Marketing bis zur IT. Und schließlich müssen Sie Ihr Geschäft zukunftsfest machen, indem Sie schnellstmöglich neueste Technologien und Innovationen einführen, die die Erwartungen von Kunden erfüllen und übertreffen.
Il est plus difficile que jamais d’offrir une expérience parfaite.
Pour véritablement capter l’intérêt et fidéliser vos clients, vous devez les combler en leur proposant des applications et services fiables et capables d’évoluer pour répondre à l’évolution de leurs besoins.
Pour ce faire, vous devez pouvoir mesurer des métriques pertinentes, à savoir l’engagement, la fidélité et la satisfaction de vos clients. Il est également impératif que vous associiez agilité et qualité, pour faire des performances de vos applications l’objectif prioritaire pour toutes les parties prenantes au sein de votre entreprise, des équipes métier au marketing en passant par l’IT. Enfin, vous devez préparer votre activité pour l’avenir, en adoptant rapidement les technologies et innovations les plus récentes qui permettront de répondre aux attentes de vos clients, voire de les dépasser.
A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Les fonctions marketing et informatique font plus que jamais la paire. Aujourd'hui, l'agilité des entreprises se mesure à l'aune de la flexibilité opérationnelle de leurs outils marketing.
Pour découvrir les possibilités ouvertes par les nouvelles technologies dans le domaine du marketing, lisez notre « Guide des technologies marketing ». Au sommaire :
Les technologies du paysage marketing actuel
Les nouveautés de l'automatisation marketing
Le rôle de vos contenus et des réseaux sociaux dans votre stratégie globale
Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
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