Published By: Prevero
Published Date: Feb 23, 2018
Am Ende wird sich der Controller der Zukunft im Unternehmen nur dann erfolgreich positionieren können, wenn einerseits seine Instrumente und Systeme an die geänderten Anforderungen an Flexibilität, Schnelligkeit, Zuverlässigkeit etc. angepasst sind und er andererseits auch selbst bereit ist, einen Rollenwandel hin zum Business Partner zu vollziehen. Kooperation statt Konkurrenzdenken wird auf der sozialkompetenten Ebene der Schlüssel zum Erfolg sein.
E-commerce which till a few years back was of peripheral significance to the CPG industry is now one of the biggest drivers of change and innovation in the sector. The numbers representing growth are quite staggering with McKinsey1 believing that the online space will account for anywhere from 10 to 30 percent of total industry sales growth in the next five years. This equates to a market opportunity of USD 15 Billion to USD 50 Billion.
Given how digital is impacting every part of the CPG value chain, companies need to be awake to the emerging trends as they can potentially have a make or break effect. This article discusses key trends that will define the CPG space in days to come.
'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets.
WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base
and revenue from sales.
The US retail industry has had an interesting holiday season, marked by high expectations, volatility and distractions, and a reassuringly strong end. While it saw high sales growth - a 4 percent growth over last year, the best in some time - the results have not brought cheer all around. In many respects, the 2016 holiday sales data emphasizes the disruption patterns impacting the retail industry, and validates several predictions about the changing face of retail.
Online and mobile sales continue to grow unabated, at 17 and 44 percent respectively, while in-store traffic saw the highest decline in two years. While none of this is surprising in itself, it helps to highlight the role omni-channel retail will play in the coming years.
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization.
What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
Any retailer will tell you that giving customers new, convenient ways to purchase a product is good for business. This Stitch Labs Guide offers four tips to help increase your sales channels without increasing your business complexity.
With 237 million active customer accounts, Amazon is often an appealing way for retailers to expand online sales. Learn how teaming up with this online marketplace can take your business to the next level.
Published By: Steelwedge
Published Date: May 12, 2014
7 critical factors for developing an integrated business process that drives collaboration and unied focus across multiple divisions and departments to align operational planning with financial planning.
Published By: Steelwedge
Published Date: May 12, 2014
Supply Chain Insights in their study found that more than 80% of the companies they surveyed had an S&OP process. However, most companies have varying levels of maturity with it, and hence, very mixed results. The starting point to building a roadmap for a mature and successful S&OP process is to assess your current process. Gartner’s Maturity Model provides a very good mechanism for it.
Published By: Red Hat
Published Date: Nov 30, 2015
FICO, a financial services provider, wanted to address small-to-medium business (SMB) and midmarket customer requests for solutions without on-premise installation. To transition from an on-premise model to a cloud- and services-based infrastructure, FICO chose to build an OpenStack® cloud using Red Hat® solutions, including OpenShift by Red Hat and Red Hat Enterprise Linux® OpenStack Platform. As a result, FICO generated US$10 million in sales to new customers, reduced solution time to market by 50%, and lowered storage and overall infrastructure costs.
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands.
The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title.
Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Published By: Monetate
Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon.
The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it?
This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.